Within a week of release, Avengers: Endgame has managed to beat the record for the highest grossing Hollywood film in the country. With Rs 266 crore in seven days, Endgame, the last movie in the Marvel Cinematic Universe’s (MCU) Inifinity Saga has outdone its 2018 predecessor Avengers: Infinity War (Rs 240 crore).
The film was released on 2800 screens and was the first ever in India to have 24x7 programming in major markets. With shows starting at early as 3.30 am, multiplexes and single screens alike saw heavy footfall for Endgame. It released in three Indian languages – Hindi, Tamil,