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India's movie buffs are up, close and personal with Hollywood: Study

The study, "Hollywood Is For Everyone", covered a sample of 1,500-plus movie buffs across eight metros and non-metros, including Mumbai, Delhi, Chennai, Bengaluru, Pune, Ahmedabad, Lucknow and Indore

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Compared to Bollywood and regional movies, 91 per cent felt Hollywood films have better power-packed action sequences and special effects

Veenu Sandhu New Delhi
India remains a Hollywood crazy nation, finds a study by data and market measurement firm Nielsen for &flix. The study, “Hollywood Is For Everyone”, covered a sample of 1,500-plus movie buffs across eight metros and non-metros, including Mumbai, Delhi, Chennai, Bengaluru, Pune, Ahmedabad, Lucknow and Indore.

The report, put together after collating responses of people in the age groups of 23 to 30 (37 per cent), 32 to 40 (50 per cent) and 41 to 50 (13 per cent), delved into the consumer preferences, attitudes, behaviours, lifestyles and mindsets of movie buffs in India.

The study found that nine in

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First Published: Oct 28 2020 | 6:10 AM IST

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