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Indian rapper Badshah sets viewer record but YouTube isn't talking about it

dshah broke a record even Taylor Swift couldn't touch. The clip, a dancehall romp, was seen 75 million times in one day, eclipsing a mark set by Korean boy band BTS in April.

Rapper Badshah | Photo: @Its_Badshah
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Rapper Badshah | Photo: @Its_Badshah

Lucas Shaw | Bloomberg
Within 24 hours of posting his video “Paagal” to YouTube, Indian rapper Badshah broke a record even Taylor Swift couldn’t touch. The clip, a dancehall romp, was seen 75 million times in one day, eclipsing a mark set by Korean boy band BTS in April.

But then a funny thing happened: YouTube declined to credit the Sony Music artist. Since introducing a new way to premiere videos last year, the Google-owned site has trumpeted the setting of every new record, from Ariana Grande’s “thank u next” to Blackpink’s “Kill This Love,” culminating in BTS’s “Boy With Luv.” It even said

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First Published: Jul 31 2019 | 9:16 AM IST

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