South Korean drama 'Squid Game' is Netflix's biggest-ever launch hit

Squid Game has proved that Netflix's biggest advantage is foreign language TV

Netflix Inc said South Korean show Squid Game has become its biggest series launch ever, beating high-profile American productions, as the dystopian drama becomes an unexpected global sensation.

Squid Game has attracted 111 million views since its release on September 17, Netflix said in a tweet on Wednesday. That surpasses its previous top show, Bridgerton, which hit 82 million households in its first 28 days of release.

Squid Game — about a group of debt-laden Koreans who enter a survival game akin to the Hunger Games in hopes of a massive cash prize — is proving as popular with investors as it