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BMW goes big with the new X7

The X7 was revived after plans for a big SUV were culled almost a decade ago

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BMW X7

Bloomberg
BMW AG is unleashing its biggest-ever sport utility vehicle, a brawny three-row luxury cruiser targeted at churning out fat margins to help fund the company’s shift to electric vehicles.

Featuring a massive vertical grille in the brand’s trademark kidney shape and glaring narrow headlights, the new X7 will go on sale next year to challenge the likes of the Cadillac Escalade, Lexus LX and Mercedes-Benz GLS. A prototype of the vehicle will be on display next week at the Frankfurt International Auto Show.

The X7 was revived after plans for a big SUV were culled almost a decade ago. At the time,