Britain's regulator launches second probe into Google's ad practices

Britain’s competition regulator on Thursday launched its second probe into the advertising practices of Google, saying the Alphabet -owned search giant could be distorting competition and may have illegally favoured its own services.

The Competition and Ma­rkets Authority’s (CMA) latest probe follows its investigation into Google and Faceb­ook owner-Meta’s “Jedi Blue” agreement earlier this year.

Governments around the world are strengthening the regulation of US tech giants that have become even more powerful during the Covid-19 pandemic. There are multiple investigations globally into their market positions, including in the United Sta­tes and the European Union.

Britain imposed a new competition regime last year