 "Disney is betting heavily on Star Wars, even as the brand has shown signs of strain of late. Photo: Reuters")
Walt Disney is opening a hotel that it insists isn’t a hotel — part of its latest push to wring more money with the Star Wars franchise.
The entertainment giant unveiled plans for the Star Wars: Galactic Starcruiser, a multiday experience at Walt Disney World that will let guests feel like they’re staying inside a spaceship.
It’s not a hotel or a ride, but a “space cruise”, the company said this week at its biennial D23 Expo, a fan convention. Disney showed off a model of the ship, called the Halcyon, designed for the Orlando, Florida, resort.
The firm also announced plans for
