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Ford's big bet: Americans are ready for Chinese cars

Ford attempted to soft-pedal the shift to China by announcing it would invest $900 mn in Kentucky

Keith Naughton & Claire Ballentine & David Welch | Bloomberg 

Americans buy millions of dollars of stuff made in China every day. So why not add the Ford Focus to the mix? To hear Joe Hinrichs, Ford Motor Co.’s president of global operations, talk about the plan to move the car’s production to a factory in Chongqing, it’s no big deal. “Consumers care a lot more about the quality and the value than they do about the sourcing location,” Hinrichs said. “iPhones are produced in China and people don’t really talk about it.” Maybe so, but the Apple product has been manufactured there from the ...

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First Published: Thu, June 22 2017. 02:05 IST