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Google to waive ad fees for publishers as part of journalism relief fund

The larger expense for publishers are deals with Google and other technology partners that help them auction off ad slots

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Google Ad Manager, the service for which fees are being waived, is the most-used ad serving tool among news publishers

Agencies

Google said Friday it would waive fees for publishers using its Ad Manager platform for the next five months as part of its efforts to support news organisations reeling under the coronavirus pandemic.

The move comes in addition to Google's "journalism relief fund" announced this week, which will include emergency grants to news outlets. Jason Washing, head of global news partnerships at Google, said details would be announced in the coming days and disclosed to news outlets that meet certain requirements.

"During times of global crisis, people rely on quality journalism to stay informed and safe," Washing said