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How Chinese counterfeiters are using social media to evade online crackdown

New law can fine online retailers for fakes on their platforms

Chinese products
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Swadeshi Jagran Manch, which drew 100,000 people onto streets of New Delhi to boycott Chinese products, says the movement was a ‘second war of economic independence’ | Photo: Reuters

Bloomberg
China has come down hard on its world-renowned counterfeit industry. Bazaars lined with fake watches, shoes and bags have been demolished in recent years. A new law effective January 1 promises to slap online retailers with up to 2 million yuan ($296,000) in fines for bogus goods sold on their platforms.

But Chinese counterfeiters -- still the most prolific in the world -- have already reshaped their businesses by retreating to even more private spaces online. Many of the country’s best fakers are now hawking their wares via social messaging networks like Tencent Holdings Ltd.’s WeChat. First they market their offerings