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Hyundai Motor wrestles with the risks of embracing Apple: Report

Apple has never acknowledged talks with the automaker about building vehicles, and it was unclear whether any such talks are still active

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Hyundai Motor | Apple

Hyunjoo Jin & Stephen Nellis | Reuters  |  Seoul/San Francisco 

Executives in Hyundai Motor Group are divided over a potential tie-up with Apple, with some raising concerns about becoming a contract manufacturer for the US tech giant, dimming the outlook for a deal. Hyundai said earlier this month it was in preliminary talks with Apple, but gave no details. Local media said the firms were discussing an electric car and battery tie-up. Hyundai and Apple declined to comment for this story. Apple has never acknowledged talks with the automaker about building vehicles, and it was unclear whether any such talks are still active. The iPhone maker typically ...

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First Published: Sat, January 30 2021. 03:51 IST
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