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Nicotine without death

Cigarette smoking among high school students dropped to 12.7% in 2013, the lowest ever, but the use of e-cigarettes tripled during those same two years, and stood at 4.5%

Joe Nocera 

I attended Wells Fargo Securities' "2nd Annual E-Cig Conference" last week, and if I had to describe the mood of the speakers it would be a cross between cautious optimism and deep frustration. "E-cigs," of course, is shorthand for electronic cigarettes. Executives from the still-new industry happily talked about its rapid growth and their expectation that it would continue. Bonnie Herzog, who follows the industry for Wells Fargo, reiterated her belief that in 10 years, e-cigarette users will outnumber smokers. "The winning product hasn't been invented ...

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First Published: Sat, November 29 2014. 21:49 IST