Procter & Gamble Co raised its annual sales and earnings forecasts on Tuesday, as coronavirus-driven home cleaning pushed sales of the consumer goods giant's home care products as much as 30 per cent higher.
P&G's shares, up 14 per cent this year, rose another 2 per cent after the numbers suggested consumers are spending the cash they have saved by traveling and socializing less this year on its higher-priced branded goods.
The maker of Tide and Ariel detergent has also benefited from people washing their clothes more often and its organic sales overall rose 9 per cent in the first quarter.
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