You are here: Home » International » News » Companies
Business Standard

Pakistan's flag carrier not to appeal EU ban, review turnaround strategy

The European Union Aviation Safety Agency (EASA) banned PIA from flying to the bloc in June over safety concerns

Pakistan  | airlines | European Union

Asif Shahzad | Reuters  |  Islamabad 

pakistan, pakistan flight, PIA, pakistan plane, PAK, pak carrier
The business plan put together by the PIA management last year saw those UK routes and new European destinations as key to its turnaround strategy, which also involved inducting at least seven new aircraft to its fleet by 2022.

Airlines, the Islamic nation's flag carrier, will not appeal against a six-month ban imposed on its lucrative flights to European locations, three officials said, in a blow to the ailing airline's pre-pandemic turnaround plans. The Aviation Safety Agency (EASA) banned from flying to the bloc in June over safety concerns, days after the country grounded dozens of its over allegedly dubious qualifications. "We've decided that filing an appeal at this stage will be counter-productive," spokesman Abdullah Khan told Reuters. The deadline to appeal expired on Aug 31. Two civil aviation officials told Reuters that all the stakeholders agreed that an appeal would be a futile exercise until reforms in the regulatory framework and a full probe into the pilots' scandal were completed. The civil aviation officials declined to be named. The government and the Civil Aviation Authority did not respond to requests for comment. Opting not to appeal means the ban will remain in force until the end of 2020 - a year in which was to implement a new business plan aimed at making the company profitable by 2023 - via a route rationalization, increasing flights and adding new sectors like Amsterdam. With more than $4 billion in accumulated losses, PIA was already struggling financially when flights were grounded in March because of the pandemic. Just as it resumed operations in May, a domestic PIA flight crash in Karachi killed 97 of 99 people on board. An initial inquiry pointed to a number of safety failures, and sparked a disclosure from authorities that nearly a third of PIA's may have falsified their qualifications, prompting EASA, the U. S. Federal Aviation Administration (FAA) and other regulators to ban PIA flights. PIA had halted commercial flights to the United States before the ban, but was flying charter flights and had planned to restart operations there soon.

The European ban hurt its revenues from overseas sectors such as London, Manchester and Birmingham that were to be a cornerstone of PIA's turnaround strategy. BREAK-EVEN The business plan put together by the PIA management last year saw those UK routes and new European destinations as key to its turnaround strategy, which also involved inducting at least seven new aircraft to its fleet by 2022. The year "2020 would be a break-even year followed by return to profitability in 2023," said the turnaround plan, reviewed by Reuters. It has not been made public. The expansion plans are now on hold, and the airline plans to revise its turnaround strategy in consultation with the Air Transport Association (IATA), said PIA's Khan. IATA, which is to begin an operational safety audit of PIA this week, said the audit process was standard practice after aircrafts of registered met with accidents. In an emailed response to Reuters, Albert Tjoeng, IATA's Assistant Director of Corporate Communications for Asia Pacific, said IATA could not confirm or discuss the body's consulting projects keeping in view commercial confidentiality. "It's a routine audit consequent to which each airline gets an operational clearance certificate. PIA teams are all geared up for the audit," said PIA's Khan. As stated in its turnaround strategy, PIA's plans to divest non-core businesses such as food catering and ground handling remain on track and it is also set to hire an consultant to advise on legacy debt, said Khan. The business plan noted that PIA's share of international flight traffic into had fallen to 27% in 2019 down from 42% a few years prior. Aside from operational issues, the report cited competition from Middle Eastern as one of the main reasons behind the market share decline, and it proposed that Pakistan revisit its open skies strategy to allow PIA to be more competitive. The recent bans however, risk further denting PIA's market share with carriers such as Virgin Atlantic recently announcing direct flights into Pakistan to fill the PIA void. The new projections of PIA's market share are being calculated, its spokesman said, adding the airline's management believes the decline on an annual basis will not be "as brutal as predicted," due to the pandemic slowing down global traffic.

Virgin Atlantic plans job cuts

Virgin Atlantic plans 1,150 more job cuts due to a slow recovery in demand, the airline said on Friday after completing a restructuring plan designed to keep it going through the coronavirus crisis. The airline, which is 51 per cent owned by Richard Branson’s Virgin Group and 49 per cent by the US’s Delta Air Lines, has already cut more than 3,500 jobs to contend with the fallout from the pandemic. Reuters

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Sat, September 05 2020. 00:10 IST