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Secretive Apple tries to open up on artificial intelligence

Tech giant launches a blog, participates in conferences as it seeks to draw attention to AI efforts

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The shift is driven by Artificial Intelligence's growing importance in areas like self-driving cars and voice assistants such as Siri | Photo: istock

Tripp Mickle | WSJ
The battle for artificial-intelligence expertise is forcing Apple Inc. to grapple with its famous penchant for secrecy, as tech companies seek to woo talent in a discipline known for its openness.

The technology giant this year has been trying to draw attention-but only so much-to its efforts to develop artificial intelligence, or AI, a term that generally describes software that enables computers to learn and improve functions on their own.

Apple launched a public blog in July to talk about its work, for example, and has allowed its researchers to speak at several conferences on artificial intelligence, including a TED Talk in