 "Spotify")
Spotify Inc deepened its investment in podcasting with the acquisitions of Podsights and Chartable, two services that provide greater insights for advertisers and podcasting publishers, the Swedish company said on Wednesday.
Podsights helps marketers gauge the effectiveness of their ads, one area that Spotify said has been a major challenge.
Chartable provides audience insights that help podcast publishers measure the effectiveness of their growth campaigns.
Financial details of the transactions were not available.
"Our acquisitions of podcast technology players Podsights and Chartable are helpful in our pursuit of up leveling digital audio measurement insights," said Khurrum Malik, head of ads business marketing at Spotify.
Stockholm-based
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