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Technology giants brace for Europe's new data privacy regulation

The regulations restrict what types of personal data the tech companies can collect, store and use across the 28-member European Union

Europe's new data rules
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Europe's new data rules

Sheera Frenkel San Francisco
Some changes in the few months such as Google letting people worldwide choose what data they want to share with its various products, Amazon improving the data encryption on its cloud storage service and Facebook rolling out a new global data privacy centre Sunday are rippling out worldwide. 

A major reason for these shifts comes from Europe: The tech giants are preparing for a stringent new set of data privacy rules in the region, called the General Data Protection Regulation. Its set to take effect May 25. The tech giants are preparing for a stringent new set of data privacy rules