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Twitter's battle with Indian govt gives boost to its local rival Koo

Koo, whose logo of a yellow chick bears a resemblance to Twitter's blue-and-white bird, was founded just a year ago and is a fraction the size of Twitter

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Koo had approximately 2.6 million installs from Indian app stores last year, compared with about 28 million installs for Twitter

Saritha Rai | Bloomberg
An Indian alternative to Twitter Inc. is experiencing a surge in popularity after the US microblogging site clashed with the country’s government, a sign of the growing political challenges for social media services.
 
The Koo app, which lets users send out tweet-like posts in English as well as seven Indian languages, shot to prominence after the San Francisco company got into a weeks-long standoff with the Indian government over blocking certain content. Prominent officials -- including Piyush Goyal, the minister of industry and commerce -- defected to Koo and urged supporters to follow suit.

That led to a 20-fold explosion in