 "This combination photo shows Neil Young in Calabasas, Calif., on May 18, 2016, left, and UFC announcer and podcaster Joe Rogan before a UFC on FOX 5 event in Seattle, Dec. 7, 2012. Spotify said Sunday, Jan. 30, 2022, that it will add content advisori")
Joe Rogan is described on his website as “stand up comic, mixed martial arts fanatic, psychedelic adventurer, host of The Joe Rogan Experience podcast.” It’s the last of these that has really made his name, and for many audiences, made the medium of podcasting too.
An estimated 200 million people download Rogan’s podcast each month, making him the most popular podcaster in the US.
When Spotify signed a US$100 million (A$140 million) deal with Rogan in 2020 for the exclusive rights to his podcast the industry took notice. Before this, podcasts were everywhere,
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