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Advertising for two-wheeler tyres can get grim, often accompanied by technology jargon that emphasises on the long life and superior grip offered by the brand in question. The grimness stems from the usual caveat of possible loss of life on road from two-wheeler companies, as they aim to inspire despondent bikers to opt for a safe pair of tyres. Side-stepping such scare-mongering, Ceat Tyres’ new monsoon campaign takes a humorous approach as it highlights the perils that Indian bikers face while riding two-wheelers during the rainy season.
The television commercial (TVC) captures the callous, unpredictable and often dangerous actions of
