Goafest: Day1 dwells on how consumer behavior could be tapped by firms

Marketers such as Amazon, Flipkart and Myntra put forth their thoughts on how best changing consumer behaviour could be tapped both online and offline

As the digital medium makes inroads into virtually every aspect of a consumer's life, brand marketing and advertising too has undergone a sea change over the last few years. Emphasis on the traditional tools of advertising with its heavy reliance on great copy and good television commercials has reduced. Instead, marketing and advertising today is a complex web of data analytics, customer behaviour and interesting ideas.

Day one of Goafest, the annual ad fest held in the west Indian state during spring time, dwelt on these very points. Marketers such as Amazon, Flipkart and Myntra, which were part of the industry