Roles within marketing firms are changing with growing adoption of AI

Retro marketing

The roles within marketing organisations are changing with growing adoption of AI (artificial intelligence). According to Pegasystems Inc, despite these changing trends, old-style marketing won't lose its relevance. This is because the current wave of digital marketing has become overcooked. In response, marketers will look back to more traditional analog and out-of-home strategies with fresh eyes. This resurgent "retro marketing" trend will find an audience with digitally weary consumers looking for a more personalised, human relationship with the brands they engage with.

With this approach, marketers will ask themselves: Did we increase engagement with targeted contacts? This will