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Roles within marketing firms are changing with growing adoption of AI

According to Pegasystems Inc, despite these changing trends, old-style marketing won't lose its relevance

marketing
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Retro marketing

The roles within marketing organisations are changing with growing adoption of AI (artificial intelligence). According to Pegasystems Inc, despite these changing trends, old-style marketing won't lose its relevance. This is because the current wave of digital marketing has become overcooked. In response, marketers will look back to more traditional analog and out-of-home strategies with fresh eyes. This resurgent "retro marketing" trend will find an audience with digitally weary consumers looking for a more personalised, human relationship with the brands they engage with.

With this approach, marketers will ask themselves: Did we increase engagement with targeted contacts? This will

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First Published: Jan 30 2019 | 10:06 PM IST

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