TV ads to see double-digit growth in 2017, says Deloitte report

Popularity of OTT platforms to keep rising; mobile content to see 83% annual stride in next 5 years

In its annual ‘Technology, Media & Telecommunications Predictions’ (TMT) report, research entity Deloitte says while digital content consumption in India continues to grow in leaps and bounds, TV advertising is here to stay.

The report says India is among the top 10 contributors to ad spending growth, as are the US, Britain, China, Japan, Indonesia, the Philippines and Germany. Advertising expenditure in India is expected to grow at 11.2 per cent in 2017, to Rs 54,344 crore.

In 2017, ad spending is expected to increase across categories such as mobile wallets, telecom, banking, financial services and insurance, mobile