M&M shares gain 4% as bookings for All-New Thar SUV cross 9,000 mark

Motilal Oswal Securities believes the new 'Thar' has the capability to lure fan base customers.

Shares of Mahindra & Mahindra (M&M) moved higher by 4 per cent to Rs 633 on the BSE in the intra-day trade on Tuesday after the company’s All-New Thar crossed 9,000 bookings in four days. The stock of cars and utility vehicles company was the second highest gainer among S&P BSE Sensex, which was up 0.76 per cent at 39,296 points at 11:50 am.

“The company’s legendary SUV, the All-New Thar has already crossed 9,000 bookings, since its launch on October 2, 2020. This, despite only 18 cities being part of phase one markets where test drive and demo vehicles are