NDTV freezes at 10% upper circuit on signing 5-year deal with Taboola

The stock was locked in the upper circuit of 10% at Rs 39.25 on the BSE after NDTV and Taboola, the world's largest content platform signed a five-year exclusive deal worth more than Rs 3 billion.

Shares of  New Delhi Television (NDTV)  was locked in  the upper circuit of 10% at Rs 39.25 on the BSE, with only buyers being seen on the counter, after the company and Taboola, the world’s largest content discovery/ platform, signed a  five-year exclusive deal worth more than Rs 3 billion.

Till 10:00 am, the trading volumes on the counter more-than-doubled with a combined 61,221 equity shares changed hands on the BSE and NSE. There were pending buy orders for 95,619 shares on both the exchanges.

“The five-year deal ties NDTV Convergence exclusively to Taboola and involves a minimum