We'll follow rule-based active investment style: Rajiv Shastri of NJ AMC

The CEO of an asset management company run by the country's largest MF distributor talks about how the fund house plans to create a niche and avoid conflict of interest

The country’s largest mutual fund (MF) distributor, NJ India, has entered the asset management space. Ahead of the launch of its first scheme in October, Rajiv Shastri, CEO of NJ Asset Management Company, tells Chirag Madia how the fund house plans to create a niche and avoid conflict of interest. Edited excerpts:

How will NJ Mutual Fund position its first offering, which is to be launched soon?

Our first fund will be the NJ Balanced Advantage Fund. We follow a rule-based active investment approach. It is quite different from passive investing as well as traditional discretionary active investing. We identify