You are here: Home » News-ANI » Sports
Business Standard

Adidas pulls 'sexually explicit' Brazil World Cup T-shirts from shelves

ANI  |  London 

giant Adidas has revealed that it is suspending the sale World Cup T-shirts after Brazil's authorities complained they sexualised the country's image.

One read "Looking to score?" next to a scantily-dressed woman; another printed a heart shaped like a bikini-clad bottom with the phrase "I love Brazil", the BBC reported.

Brazil's tourism board, Embratur, said that it is vehemently against any products that link Brazil's image to sex appeal.

Following the controversy, the company said it was withdrawing the T-shirts - a limited edition meant for sale in the United States.

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Wed, February 26 2014. 15:52 IST
RECOMMENDED FOR YOU
RECOMMENDED FOR YOU