Pantone, a US-based company best known for its proprietary colour space mechanism, announced UltraViolet as its 'Colour of the Year' for 2018. Since then, the shade has dominated multiple industries ranging from fashion and beauty to accessories and technology.
The concept of choosing a Colour of the Year dates back to 1963 when the company's founder Lawrence Herbert created a system for identifying, matching and communicating colours for consistency across the print and textile design industries. His initial work led to the Pantone Matching System, a book that standardised colours across these fields.
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Since then, Pantone has unveiled a variety of tools that continue Herbert's vision. Their CMYK (that's cyan, magenta, yellow, and black - the colours all their hues are mixed from) Guides are considered essential in the graphic design world, providing information on how to best reproduce swatches on computers, printing presses and more. Furthermore, they have managed to assert their supremacy in the fashion as well as home and interior decor space.
This year, the Pantone 18-3838 Ultra Violet was the chosen hue for the title of Colour of the Year, as it communicates originality, ingenuity, and visionary thinking that points towards the future.
Soon after this announcement, the colour shade has been inculcated into a number of fields, from smartphones to handbags and even international runway and red carpet appearances.
Here's how Pantone's UltraViolet hue has been inculcated:
Gucci
Gucci recently came out with a sling bag in the UltraViolet hue tone and a metal sling, perfect for those who like to keep it simple, yet stylish.
The Royal visit
Kate Middleton, the Duchess of Cambridge, who is known for her elegance, donned an Emilia Wickstead Lavender dress during her recent visit to Hamburg, Germany.
Fashion Weeks
Pops of purple in shades ranging from Lilac to Eggplant were showcased at the recently held Paris Fashion Week. The shade also stood out at the New York Fashion Week Fall 2018, as Nepalese-American fashion designer Prabal Gurung showcased his shimmering purple designer collection.
The hue also had a lasting impression in India, as Designer Sumiran Kabir Sharma showcased his new collection at the Lakme fashion week 2018. The collection was all about multiple separates merging seamlessly with each other in colour palette of black and purple.
Technology
Taking Pantone's choice ahead, Samsung launched its first flagship Smartphone of the year 2018, the Galaxy S9 and S9+ in Lilac Purple. The handset, which was launched globally at the Mobile World Congress in Barcelona, was unveiled earlier this month in India.
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Disclaimer: No Business Standard Journalist was involved in creation of this content
