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One million entrepreneurs needed for significant economic growth

ANI  |  New Delhi 

Discussions took place amongst entrepreneurs world over under the banner of Entrepreneur Cafe this month on strategies of reduced attrition and the importance of retaining good resource.

Entrepreneur Cafe powered by 10,000 Start-ups, NASSCOM conducted these meetings in over 96 cities where serial entrepreneurs met, over a cup of coffee, to address the challenges and importance of Human Resources in Start up ecosystem.

Entrepreneur Cafe was buzzing with activities globally. While Facebook had a campaign running for Entreprenuer Cafe on Independence day rest decided to create buzz on 2nd and 4th Thursday with #DreamTeam as their mantra surrounded by month long activities which got VCs, Angel Investors and senior veterans from the field of HR to address the audience of eager founders and co founders to answer their queries related to Human Resource.

"Running a small business, especially a startup, is an uphill battle when it comes to retaining good people", said Roshni, Founder Lil Charms," addressing the challenge being faced with young minds hopping jobs for greener pastures for little raises.

"We need to take them along on our way up and include them in all our growth plans marking their contribution to enhance a culture of ownership amongst employees of the start up," said Nikhil Agarwal, Founder Entrepreneur Cafe at the Gurgaon meet initiated with Whats up Gurgaon. "For new ventures, a little preparation can mean the difference between creating a culture of success, or becoming completely bogged down by people problems at a time when you can least afford to make mistakes", said Nikhil at the Gurgaon meet.

Creating the right 'mix' of employees within your organization from Day 1 is key. Staff needs to reflect the diversity of your customer base, rather than simply mirroring the personality type of the founders.

To build a successful business, beginning by understanding the personalities and personas of the customers is imperative. Marketing, customer support, sales and product management plans should be designed with total focus on your diverse customer base. Companies that lack diversity - both in the traditional sense, and in a diversity of personalities - will find it very difficult to accomplish this task.

"Given the dynamic nature of Indian startup ecosystem, which is getting matured everyday with the players evolving in their respective roles, we're seeing the need for mentoring, especially for first time founders." said, Rajat Tandon, Sr. Director, NASSCOM 10,000 Startups

Entrepreneur Cafe is a global movement where entrepreneurs meet to discuss ideas, get feedback or criticism, make friends, build relationships, get inspired or just have a cup of coffee to share a laugh.

First Published: Thu, September 03 2015. 13:13 IST