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Protesters ransack South African H&M stores over 'racist' ad

ANI  |  Gauteng [South Africa] 

Angered by a "racist" advert of retailer H&M, protesters from the South African (EFF) movement ransacked several stores in the Gauteng province of the country.

The protesters were also heard raising slogans against the brand in the shopping centre.

Mbuyiseni Ndlozi, the of EFF, said that the group's apologies were too little and too late.

"The time of apologies for racism is over; there must be consequences to anti-black racism, period!" Ndlozi wrote on his

Earlier this week, the group caused widespread outrage with their latest promotional image, wherein a kid of African descent was seen sporting a hoodie with a controversial tagline - "Coolest monkey in the jungle".

The Swedish brand received serious flak for this, following which the company released a statement, "We sincerely apologize for offending people with this image". The image was pulled from the website following the controversy.

Several celebrities showed their discontent with the image on the

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sun, January 14 2018. 03:20 IST