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Instagram's @shop account to help buyers, sellers

IANS  |  San Francisco 

To establish itself as an site, Facebook-owned photo-messaging app has set up @shop, a special platform to facilitate convenient transactions for shoppers as well as merchants.

The content on @shop is inspired by its community of shoppers, says the company. "@shop is a celebration of small businesses and the creators behind them. It is a real-time reflection of our community's interests across top shopping categories like fashion, beauty, home decor and more," wrote in a blog-post on Monday.

Every product on @shop includes product tags to help users shop by categories as well. "On @shop, you'll find emerging brands like Feel jeans, products like Glossier Play Colorslide, founders like KJ and of Mented Cosmetics, and the latest trends," the company said.

The account came into existence on Monday and merely 15 posts later gathered a following of 50.2k people.

In March, launched a beta version of its in-app shopping feature "Checkout with Instagram" in the US. It allows photo-messaging app's one billion users to buy products tagged in images or videos without leaving the platform.

The feature is still being tested in the US and details of its wider rollout remain undisclosed.

--IANS

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(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Tue, May 14 2019. 17:56 IST
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