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Snapchat planning to launch in-app gaming platform

IANS  |  San Francisco 

Photo-messaging app is planning to announce its in-app gaming platform codenamed "Project Cognac" during its first-ever summit for content and developer partners on April 4 in

Speculations sparked about the launch of the long-rumoured platform because Snapchat's event invitation includes a tagline "Less Talk. More Play", Cheddar reported on Friday.

The in-app gaming space would feature games from third-party developers designed specifically to work on

To kick start its venture in the gaming space, acquired for $8.6 million an Australian gaming studio called Prettygreat -- one of whose employees was behind hit mobile games like "Fruit Ninja" and "Jetpack Joyride".

In 2018, Snapchat added its own lightweight, Augmented Reality (AR) games in the app. In 2017, Chinese acquired roughly 10 per cent of Snapchat's publicly traded shares.

Games are becoming a new source of revenue for After YouTube, has also started rolling-out a dedicated gaming tab as part of the app's main navigation.



(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Sat, March 16 2019. 15:40 IST