Prasar Bharati has floated an international tender to set up a broadcasting outfit to push India’s point of view abroad. Well, good, one must wish all concerned luck.
But the government needs to first think about a problem that has dogged it since it came to power in 2014. This is that even its domestic communication is quite useless.
Thus even when it does something highly desirable — and whether you like it or not there is a truckload of such things — it just isn’t able to communicate it properly.
This is in sharp contrast to the UPA, which, even when it
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