The US Department of Justice has launched an anti-trust suit against Google, accusing the search engine giant of deploying anti-competitive practices and using market dominance to muscle out rivals. As of now, 11 states have joined the federal lawsuit. The implications could be far-reaching. In an extreme scenario, Google could be forced to break up business divisions and spin them off into different companies after erecting “Chinese Walls” to ensure fair access to rivals. At the very least, it will spend time, headspace, and expensive legal resources to fight these charges. It is also likely that the regulatory contours of