Unshackling the creative sector

All these digital ecosystems have some stunning success stories to showcase

A recent report commissioned by YouTube (YT) details some amazing stats about the “creator economy” in India. According to the research outfit, Oxford Economics, YT created the equivalent of 6.8 lakh full time jobs and generated a “contribution” of Rs 6,800 crore (roughly $890 million) to India’s gross domestic product in 2020.

The study stated that some 40,000 Indian channels now have over 1 lakh subscribers and the number of channels earning revenues in excess of Rs 1 lakh jumped by 60 per cent year-on-year in June 2021. Some of these numbers are audited facts — YT knows how much it