Indians hardly watch films. According to Hansa Research, which conducts the Indian Readership Survey or IRS, only 80 million Indians watched a film in a cinema hall in the last six months. More than 345 million Indians read a newspaper and 523 million watched television in the same period. The Internet and radio too logged higher numbers. This then makes cinema the least popular and worst penetrated medium.

><table width='100%' border=0 cellspacing=0><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 18px; FONT-WEIGHT: bold; COLOR: #0253B7;'><B>Vanita Kohli-Khandekar:</B> Pirates of the celluloid</td></tr><tr><tr><td style='FONT-FAMILY: Arial; FONT-SIZE: 11px; FONT-WEIGHT: bold;'>If we account for all that is lost to leakages and piracy, then the film industry should be at least double its size, if not more 

Vanita Kohli-Khandekar: Pirates of the celluloid

If we account for all that is lost to leakages and piracy, then the film industry should be at least double its size, if not more or about $6 bn

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