Driving a hard bargain on car price may be difficult this Diwali

But even in a seller's market, some tricks like selling your car instead of exchanging it, and buying a less popular colour, can help you save money

With Diwali around the corner, automakers like Maruti Suzuki, Hyundai Motor, Mahindra & Mahindra, Honda Cars, Tata Motors, and Renault are targeting customers with a variety of discounts and other benefits. Customers must try to get the best deal not just on the car but also on the car loan.
 

This Diwali the discounts are decent but not mouth-watering (see table). Ravi Bhatia, president and director, JATO Dynamics, an automotive research firm says, “It's a seller's market right now, not because the seller is being unreasonable but due to supply constraints.” If you need a car desperately, your choices are