Jewellery stocks gain 42% on average in six months as investors bet on stronger festive sales, despite consumers buying less gold by volume amid elevated prices
Direct-to-consumer (D2C) brands in India shipped 27 per cent more orders a day in the run-up to Diwali this year than in the same period last year, while the value of goods sold jumped about 45 per cent, according to a report. ClickPost, an AI logistics automation and post-purchase platform for D2C and retail, analysed more than 8 crore orders placed on the websites of nearly 400 D2C brands. It compared the festive shopping windows of September 20 to November 5 this year and September 1 to October 17 last year. According to ClickPost's report, gross merchandise value (GMV), the total value of goods sold, grew about 1.7 times faster than the number of orders. The report said this was because shoppers bought higher-priced products despite rising retail prices, rather than looking for cheaper alternatives. Spending was concentrated in high-value categories such as luxury fashion, skincare, wellness and jewellery, it said. Despite the higher volumes, deliveries became more reliable. .
FMCG stocking ahead of Diwali is uneven across regions, with inflation weighing on demand in the east and west while packaged-food sales rise in central and northern India
The Chamber of Trade and Industry (CTI) has demanded a ban on large-scale protests in Delhi's key commercial and central areas from Navratri till Diwali, citing their impact on businesses. The outfit also urged the government to designate a permanent protest zone outside the city. In a letter to Prime Minister Narendra Modi, CTI chairman Brijesh Goyal called for restrictions on large gatherings at Jantar Mantar, Parliament Street and Lutyens' Delhi, saying repeated demonstrations and disruptions to metro services were affecting traders and customer movement. Goyal said the festive period, beginning with Navratri and Ramlila events on October 11, is crucial for traders, with Diwali and the wedding season following. The organisation said restrictions are needed to protect the business of around 15 lakh traders in the national capital. According to a CTI survey, business activity in Delhi's markets has fallen by around 70 per cent over the past three days. The number of customers ..
Along with BigBasket, other q-com platforms such as Instamart, Zepto, and Flipkart Minutes also registered a significant increase in sales compared to last year
CAIT survey finds Diwali sales surged 25% as consumers embraced Indian-made goods, aided by GST cuts and strong rural and small-business participation
Among various sectors, fast-moving consumer goods (FMCG) accounted for the largest share of total sales at 12 per cent, followed by gold & jewellery at 10 per cent, electronics at 8 per cent
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Non-metro cities drove this year's online Diwali shopping boom, accounting for nearly three-quarters of total e-commerce volume, with tier 3 cities contributing over 50 per cent, according to industry data. As per the industry data analysis of over 4.25 crore shipments by logistics intelligence platform ClickPost, these regions now represent the fastest and largest drivers of festive e-commerce, solidifying non-metro India's role as the epicentre of order volumes and growth. "The scale of non-metro India is staggering. Tier 3 cities alone accounted for 50.7 per cent of all orders in 2025. Combined with Tier 2 (24.8 per cent), Bharat represents nearly three-quarters (74.7 per cent) of the total order volume, confirming its role as the undisputed engine of e-commerce scale," it said. Festive demand was further boosted by Durga Puja, which saw fashion orders surge by 14.3 per cent during the pre-Puja week and Karwa Chauth, when cosmetic buys nearly doubled fashion purchases. Despite t
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Shopping trends during the festive season indicated a K-shaped recovery in the economy, as the items related to mass consumption struggled, but the premium products registered a surge in sales