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'Didi Ke Bolo': Mamata launches new campaign to reach out to people

The initiative is also the first such announced by the Trinamool Congress after roping in poll strategist Prashant Kishor

West Bengal Chief Minister and Trinamool Congress supremo Mamata Banerjee during the launch of a new campaign 'Didi Ke Bolo', in Kolkata
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West Bengal Chief Minister and Trinamool Congress supremo Mamata Banerjee during the launch of a new campaign 'Didi Ke Bolo', in Kolkata

Ishita Ayan Dutt
Around 1,000 Trinamool Congress leaders will be heading towards Bengal villages over the next 100 days as part of the party's first major programme ahead of the assembly elections in 2021. The idea is to strengthen the party's connect at the grassroot level, what was once its stronghold. 

Announcing the initiative at a press conference, party chief Mamata Banerjee said that the party would decide who would visit where. The announcement was made after Banerjee's meeting with MLAs and other senior leaders. 

The party leaders would visit the villages and lend their ears to booth workers, influential people in the

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First Published: Jul 29 2019 | 8:01 PM IST

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