Consumer electronics firm BPL, once a leader in the segment, has partnered with Amazon to sell its products on the e-commerce platform.
The Bengaluru-based company would retail its range of TV, aircondition and washing machine would be available online exclusively on Amazon, it said in a statement.
Commenting on the development, BPL CMD Ajit Nambiar said:" The partnership ensures that more customers can now buy our products and benefit from the trusted and convenient shopping experience that Amazon offers.
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