Coca-Cola says it will not renew its sponsorship of a professional group for dietitians, bringing to a halt one of the many outreach efforts on health by the world's biggest soda maker.
The Atlanta-based company said its decision was driven by its "budget realities." It said it will also not renew current contracts with the American Academy of Family Physicians, the American Academy of Pediatrics and the American College of Cardiology when they end this year.
The groups were informed of the decision earlier this summer, the company said today.
The decision not to renew contracts with the various groups also comes as Coca-Cola has come under fire for its funding of programs and partnerships on health matters.
