Maruti Suzuki India today said its mid-sized sedan, Ciaz, has crossed the one lakh cumulative sales mark in the domestic market in June, nearly two years after its launch.
Launched in October 2014, Ciaz sold a total of 1,00,272 units till June 2016, Maruti Suzuki India (MSI) said in a statement.
Commenting on the milestone, MSI Executive Director, Marketing and Sales, R S Kalsi said, "Today, Ciaz is the largest-selling sedan in the A3+ segment. It has enabled us to achieve a market share of 40 per cent in the premium sedan segment."
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MSI said the average monthly sales for Ciaz remained at more than 5,000 units in the first five months of 2016.
Use of technological innovations like SHVS (hybrid) has made it even more attractive, Kalsi added.
Ciaz is available in options of petrol and diesel SHVS, which gives a fuel economy of 28.09 km per litre, the company added.
The model is currently priced between Rs 7.53 lakh and Rs 9.94 lakh (ex-showroom Delhi).
Ciaz is also exported to Africa, South America, Central America, Middle-East, ASEAN and SAARC countries. The cumulative exports till end of June 2016 were over 18,000 units.
Elaborating on the importance of MSI in Suzuki's scheme of
things, Bhargava said: "The contribution of Maruti to Suzuki and to its balance sheet is so large that Suzuki has recognised that its future to survive as an independent entity is largely dependent on its Indian operations."
It is that recognition that led Suzuki to invest something equivalent to USD 3 billion for expansion of Gujarat project in a very unique manner.
"...They really believe this is where the future lies," Bhargava said, adding MSI's market capitalisation is more than 50 per cent than of Suzuki Motor Corporation.
Commenting on domestic operations, he said the company this year aims to produce over 16 lakh cars.
"As Gujarat expands we will move to two million and hopefully to 3 million cars. We (India) are currently the 5th largest car market in the world we should become fourth in the next 3-4 years," Bhargava said.
