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TRAI issues consultation paper to review TV audience measurement

Press Trust of India  |  New Delhi 

The (TRAI) released a consultation paper Monday on the review of television and ratings in

Several concerns relating to neutrality and reliability of the existing rating system have been raised by stakeholders, which necessitated a need to review the existing television and ratings system in India, the TRAI said in a statement.

Accordingly, the TRAI has suo-motu floated the consultation paper for seeking comments of stakeholders on issues related to review of existing system, it said.

In 2012, the had sought recommendations of the TRAI for laying down comprehensive guidelines and accreditation mechanism for television rating agencies in India, to ensure transparency and accountability in the rating system.

After an exhaustive consultation process, the TRAI gave its recommendations on "guidelines/accreditation" mechanism for agencies in to the ministry in September, 2013.

The authority supported self-regulation of through an industry-led body like the (BARC).

The TRAI recommended comprehensive guidelines for registration of television rating agencies.

The accepted TRAI recommendations and notified policy guidelines for television rating agencies in India on January 10, 2014.

Under these guidelines, the industry-led body was accredited by the ministry on July 28, 2015, to carry out the in India.

The commenced its operations in 2015 and since then it is the sole provider of TV rating services on commercial basis.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, December 03 2018. 23:30 IST