Several concerns relating to neutrality and reliability of the existing rating system have been raised by stakeholders, which necessitated a need to review the existing television audience measurement and ratings system in India, the TRAI said in a statement.
Accordingly, the TRAI has suo-motu floated the consultation paper for seeking comments of stakeholders on issues related to review of existing system, it said.
In 2012, the Ministry of Information and Broadcasting had sought recommendations of the TRAI for laying down comprehensive guidelines and accreditation mechanism for television rating agencies in India, to ensure transparency and accountability in the rating system.
The TRAI recommended comprehensive guidelines for registration of television rating agencies.
The I&B Ministry accepted TRAI recommendations and notified policy guidelines for television rating agencies in India on January 10, 2014.
The BARC commenced its operations in 2015 and since then it is the sole provider of TV rating services on commercial basis.
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