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Burberry says new designer creating buzz to drive turnaround

Reuters  |  LONDON 

(Reuters) - said it had seen an "exceptional response" to the creative vision of its new after it reported a slight dip in first-half revenue and operating profit as it works to turnaround the brand.

Tisci's highly anticipated debut for the British label received a positive reception from critics and buyers alike, including from the brand's wholesale partners, when it was shown in September.

"The initial response from influencers, press, buyers and customers to our new creative vision and Riccardo's debut collection 'Kingdom' has been exceptional," said on Thursday.

But he said his multi-year turnaround was only in the first phase and translating the buzz around the brand would take time.

reported revenue of 1.22 billion pounds ($1.60 billion), down 3 percent but ahead of forecasts, and adjusted operating profit of 178 million pounds, down 4 percent.

It said its outlook for the full-year, including 100 million pounds of cost savings, was unchanged.

($1 = 0.7631 pounds)

(Reporting by Paul Sandle; editing by Sarah Young)

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Thu, November 08 2018. 13:35 IST