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Answers to The Strategist Quiz (#548)

Answers to The Strategist Quiz, February 1, 2018

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Gaurav Sri Krishna
1 The term is attributed to Howard Schultz’s (Starbucks) 1983 visit to Italy. He wanted bring Italy’s coffeehouse tradition to the US. The term was also used by a US urban sociologist in a book in 1989. Name it.

“Third place”, a place between work and home. Ray Oldenburg suggests beer gardens, main streets, pubs, cafes, coffeehouses, post offices also are third places

2 This brand describes its latest womenswear product as “flowing skirt with draped detail in the front” with a “front slit detail at the hem” and “zip fastening in the back hidden along the seam”. It is