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<b>Second life:</b> Pioneers of tech start-ups are donning new avatars

It is not easy to let go of the company you founded

Praveen Sinha, after quitting Jabong as MD, was not very keen on e-commerce, which had become too capital-intensive and dependent on discounts. ‘Irrationality was coming in,’ he says
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Praveen Sinha, after quitting Jabong as MD, was not very keen on e-commerce, which had become too capital-intensive and dependent on discounts. ‘Irrationality was coming in,’ he says

Suveen Sinha
Last Updated : Feb 11 2017 | 12:25 AM IST
On the evening of August 2, 2011, a container truck stood outside Sandeep Aggarwal’s home in Fremont, California. His household stuff was being loaded in it. The following day, Aggarwal and his family were to catch a plane to India, where he was going to start ShopClues after years as an internet analyst on Wall Street.

That was when the phone rang. The main investor in ShopClues was on the phone, calling to say the firm was pulling out. It had grown cold feet, now that Amazon had announced its foray into India.

Aggarwal worked the phone all night and

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