 "(Top) Puma, (from left) Pulse, Indigo and Fevicol are among a long list of brands bidding the cricketer farewell")
After nearly 20 years around the 22 yards, Yuvraj Singh has announced his retirement from all forms of cricket. While he had become a pale shadow of his former self both on the field and as an endorser, for a few years now, his announcement has been met with a flurry of farewell messages from brands and trending hashtags on Twitter. For brands this is a way to reap marketing miles off a significant moment, say experts, but can Yuvraj leverage their interest and redefine his role in the age of influencers?
Brands stepping into the Yuvraj moment cater to
