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Volleyball rebranded: Serving aces with NBA-inspired model

With everyone equally invested towards profit-making (a definite motive if not the overriding one), accountability and transparency are necessary


The PVL’s rebranded avatar is also a fresh start for Indian sport

Vaibhav Raghunandan New Delhi
In 2020, Ashwal Rai, stuck at home, tried not to think about a future where he couldn’t play volleyball. Despite the fact that Rai had recently secured employment in the Railways under the sports quota, it was a time of deep despair. The thought of not being able to fulfil his sporting ambitions gnawed at him. “In India, we just have state tournaments, inter-department matches, and the Senior Nationals,” Rai says. “There’re very few avenues for us to show our skills and improve our game… The league in 2019 was great, but then the gap was bad.”  

Rai is talking about

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First Published: Feb 21 2022 | 11:25 PM IST

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