WWE throws its weight behind India, its biggest market globally

From a broadcasting standpoint, banking on the WWE makes great business sense because, unlike other sports, it is a year-long affair, with no breaks in between

In a rarity of sorts, World Wrestling Entertainment’s (WWE) pay-per-view special on January 26 ended not with a surprise twist or astonishing victory, but with a poignant gesture of gratitude. With garlands around their necks, all performers on the night lined up next to each other and thanked the virtual audience with folded hands. Outside the ring, dancers in turbans and ethnic wear cheered them on. At the centre of it all was former wrestler Paul Levesque, popularly known by his ring name, “Triple H”, who is now WWE’s executive vice-president of global talent strategy and development.

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