$350 bn digital ad industry in focus as internet reshapes for privacy

As Apple and Google enact privacy changes, businesses are grappling with the fallout, Madison Avenue is fighting back and Facebook has cried foul

Apple introduced a pop-up window for iPhones in April that asks people for their permission to be tracked by different apps.

Google recently outlined plans to disable a tracking technology in its Chrome web browser.

And Facebook said last month that hundreds of its engineers were working on a new method of showing ads without relying on people’s personal data.

The developments may seem like technical tinkering, but they were connected to something bigger: an intensifying battle over the future of the internet. The struggle has entangled tech titans, upended Madison Avenue and disrupted small businesses. And it heralds a